The start of a new year always brings a little pause.
January isn’t about rushing for us...it’s about setting the tone, reflecting on what worked, and getting honest about what we’re building next.
2025 asked a lot. It also gave a lot back. The work deepened, the conversations got more real, and the community around Cure Designs continued to grow in ways we don’t take lightly. We’re starting 2026 grounded, clear, and excited about what’s unfolding.
Here’s what’s been happening and what’s ahead.
Listings & Investment Updates
New Land Listing - Joshua Tree
Prime Joshua Tree land featuring iconic boulder formations, elevated terrain, and panoramic desert views with flexible parcel options ideal for investors and developers.
đź“Ť 63251 Chickasaw Rd | Rice Ave & Chickasaw Rd
This highly desirable pocket of Joshua Tree includes four parcels on both sides of Chickasaw Rd, offering multiple development or long-term investment strategies.
Unmatched Views Include:
• Joshua Tree National Park
• Little San Bernardino Mountains
• Seasonal snow-capped Mount San Gorgonio
• Expansive high-desert valleys
• Golden sunsets, city lights & world-class night skies
Purchase Options:
• APN 0604-051-40 | 5 Acres | $300,000
• APNs 0604-051-60 / 051-58 / 051-57 | ~6.5 Acres | $249,000
đź’ˇ Why investors love this:
The southern parcels deliver that true boulder-forward Joshua Tree aesthetic, ideal for a high-design custom build or retreat, while the northern parcel allows for separation, flexibility, or phased development.
Perfect for a custom desert home, STR strategy, or long-term land hold in one of Joshua Tree’s most sought-after settings.
Listing: 5047 Brisbane Ave, Yucca Valley, CA
Offered at $1,998,000
Architecturally significant and quietly dramatic, this 3BD / 2BA home sits on 2.29 acres in a peaceful Yucca Valley enclave. Completed in 2023, 2,014 sq ft of thoughtful design frames cinematic views of Joshua trees, boulders, and mountains.
The chef’s kitchen features Miele appliances and Dekton surfaces, while spa-inspired baths, custom doors, Delta Millworks ceilings, and a sleek Ortal fireplace define quiet luxury. Expansive glazing, layered landscaping, and a sparkling pool & spa create an immersive outdoor experienceperfect for entertaining, stargazing, or seasonal retreats.
Offered fully furnished and turnkey, it works as a full-time home, luxury second property, or active short-term rental (buyer to verify). Curated privacy meets proximity to town, hiking, and amenities, a rare modern desert opportunity.
Highlights:
-
Fully furnished + turnkey
-
Heated pool & spa with panoramic desert views
-
Chef’s kitchen with Miele appliances
-
2.29-acre lot with privacy & proximity to town
-
Active luxury STR potential
Check out recent videos from this listing.
Listing - 1800 Belmont St, Joshua Tree | $99k
With legal access, utilities at the street, and a vintage cabin eligible for alteration permits, this is a true opportunity lot just minutes from downtown Joshua Tree.
Includes conceptual renderings and flexible zoning potential.
Visit the Blog
Peep recent Halloween collab listing reel with High Desert Concierge
Featured Investment - The Golden Slipper (Formerly Landers Brew)
A beloved desert landmark is stepping into its next chapter as The Golden Slipper, a restaurant, bar, and music venue with approved permits and a build-out that’s ready to move forward.
This project blends everything we love about High Desert investments:
• heritage and story - a space locals already feel connected to
• design potential - a structure begging for thoughtful revival
• business viability - a rare, ready-to-execute hospitality opportunity
The Golden Slipper offers the kind of investment that doesn’t just promise returns, it creates cultural impact. It’s a chance to restore a community hub while shaping the next era of dining and music in the desert.
If you’ve been looking for an opportunity rooted in nostalgia, positioned in a high-visibility location, and supported by real numbers, this is the one to look at closely.
Interested in learning more?
Reply to request the Investor Deck, financial projections, development details, and next steps for participation.
Get Interviewed - Ashley Church
Our Get Interviewed series continues, and this month we’re featuring Ashley Church of @ghostponyyy + @ghostponyydesign.
We originally connected the way so many creative relationships start now, through Instagram and bonded over design, scaling creative work, and attracting clients who value both beauty and budget. We finally sat down at @dezfinefood to talk shop, process, and what it really looks like to build a creative business without forcing yourself into a box.
Ashley travels for projects, but she recently chose to make Joshua Tree home, which feels like a win for the local creative ecosystem.
→ The full interview is live on the blog.
Expect more of these conversations this year, thoughtful, design-forward, and rooted in real experience.
Buying an active Airbnb? Watch this first
We recently sat down with Jenn of @stay.cocoon to talk through what buyers actually need to evaluate when purchasing an active short-term rental.
Filmed on site at our new client STR, @theaerie.joshuatree, the conversation breaks down:
-
permits and compliance
-
operational red flags
-
true revenue vs online claims
-
desert-specific maintenance considerations
-
how to assess future booking, renovation, and rebrand potential
This property is currently being rebranded as Aerie Joshua Tree and will relaunch Spring 2026.
Ride along with us
We’ve started sharing more behind-the-scenes of what a real day in the life looks like as a Joshua Tree real estate consulting and project management team.
From job sites and design meetings to Zoom calls, contractor coordination, CompanyCam updates, lunch breaks at @dezfinefood, and quick design stops around town, this is the unfiltered process of turning ideas into real desert projects (and still having fun while doing it).
Follow along in the vlog series and ride-along days featuring:
@theaerie.joshuatree
@four_d_design
@companycam
@zia_tile
@flooranddecor
@sunofthedesert_
@kuratekphoto
@sarahannstylist
Ride-along days = extremely productive.
Looking ahead to February
In February, we’re releasing something we’ve been quietly building for a while:
The Rec Cabin Guide.
This is a streamlined, practical guide for anyone considering purchasing, renovating, or converting a cabin, especially in desert markets.
It’s not a course. It’s not fluff.
It’s a clear, experience-based guide built from real projects, real mistakes, and real desert-specific constraints.
The goal is simple:
help you assess feasibility before you buy, plan smarter, and avoid expensive missteps early on.
More details soon and yes, we already have our first person ready to receive it.
Thank you for being here
January feels like a reset, not because everything is new, but because the direction feels clearer.
Thank you for reading, watching, commenting, collaborating, and continuing to build alongside us. We’re excited to share more this year, thoughtfully, intentionally, and with a strong foundation.
➡ Want personalized real estate insights? Fill out our quick application today!
đź”— Follow us on Instagram, Facebook, Pinterest, Tiktok and Youtube for daily updates, expert advice, and exclusive property sneak peeks!
xx
Jessica Cure
Planning Commissioner | Real Estate Consultant | STR Strategist
www.curedesigns.com | @curedesignstyle
Responses